What happens when you give AI complete creative control? Clowns apparently.
We had such fun and great feedback from our avatar-filled Chiri launch video which poked fun of what the LLMs created for us.
So we thought, let’s share one in it’s entirety.
If you haven’t been following along, the bit is that I removed myself from the actual creative process, and put video creation fully in AI’s hands.
We’ve been using multiple LLMs for advice on marketing planning on a spectrum of elements. It’s really good at it. Since the LLMs are already my partner and I’ve trained them on our UVP, ICP, and all kinds of acronyms, I asked them to add a world class video producer to the team and tasked each LLM with:
💡 Come up with a concept from scratch. Brand awareness was my only requirement. No other input.
🎬 Storyboard it.
✍ Write eight 8-second scene prompts to create a one minute video.
I then took all of those prompts, and put them into Veo3.
The results? ChatGPT, Grok, and Claude were pretty funny in a lot of bad ways, but all played it pretty safe. Set in offices. Typical mix of characters.
But Gemini? Gemini went wildly imaginative, putting the story under the big top.
A few notes about Veo3: I wish it knew how to spell. It has a habit of putting screens on the wrong sides of tablets and monitors. I wish weaving AI into business cultures was as easy as picking the right bundle of wire out of a messy pile 🙂
Trigger Warning: Clowns.
And of course I brought back “Jeff-atar”.
Check it out on our YouTube Channel.